Amazon’s Major Push in Europe

Big Money, Big Jobs

Amazon announced it will put more than 10 billion euros into its European logistics network. The plan aims to modernize warehouses and create 25 000 new jobs across the continent.

Where the Money Goes

Training and Skills

Over 800 million euros will fund the Career Choice program, helping workers learn new skills and move into higher‑pay roles.

Ultra‑Fast Delivery

Amazon is expanding its “Amazon Now” service, which can bring groceries and essentials to your door in 30 minutes or less. Micro‑fulfilment centers placed in neighborhoods make this possible.

Same‑Day Service

In cities like Madrid, London, Berlin, Munich and Milan, orders placed before 5 p.m. can arrive by 10 p.m. the same day. The company is also testing a feature that lets you add fresh food—like milk, fruit and veg—to the same basket as other items, all delivered together.

Meet the New Robot: Proteus

Amazon is testing a next‑generation robot called Proteus. Designed to handle heavy loads, it can move carts weighing up to 400 kg (about four washing machines) while safely navigating around people.

According to Tye Brady, Amazon’s chief technologist, Proteus takes over the toughest lifting tasks, reducing physical strain on employees and keeping operations smooth.

The robot is still in the lab phase but is expected to roll out in European warehouses during the first half of 2027.

Speed Meets Sustainability

Electric Vans

Amazon already operates 50 000 electric delivery vans worldwide, halfway to its goal of 100 000 by 2030.

Micromobility Hubs

In 2025, the company made over 30 million deliveries from more than 70 micromobility centers in cities such as London, Paris, Madrid, Berlin and Milan. This shift avoided roughly 17 000 tons of carbon emissions.

Why It Matters

Mariangela Marseglia, vice‑president of Amazon European Stores, said time is the most valuable currency we have. By investing in faster deliveries, smarter robots and greener transport, Amazon aims to make shopping quicker, safer and more convenient for everyone.

The company notes it now supports over 1.5 million jobs in Europe—direct employees, contractors, and people working for businesses that sell on its platform.

Conclusion

Amazon’s latest European plan mixes hefty investment, job creation, cutting‑edge robotics, ultra‑fast delivery options and a strong push toward sustainability. For teens who love getting their orders quickly and care about the planet, these changes mean quicker shopping, greener transport and more opportunities to learn new tech‑savvy skills.

Reference: Source

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